Neither your industry nor your competition defines your business or the value it creates, only you can do that."
- John Ravaris
With more than 35 years of leadership experience across marketing, sales, and strategy, John has worked in manufacturing, distribution, and service industries, primarily within family-owned and founder-led businesses. He has recently expanded his expertise into private equity backed environments to accelerate growth and value creation.
Recognized for his ability to turn fragmented insights into clear, actionable strategies, John equips businesses to define what makes them unique, align marketing and sales, and build growth-enabled organizations that endure.
John Ravaris is the founder of UVPsolutions™, creator of the proprietary 4D Roadmap™, and the author of the soon to be released book Define Value, Drive Growth.
Differentiate, Delight, Grow
GOOD
PEOPLE
EMPOWERING
MINDS
Our Soul
SHARED
OWNERSHIP
LASTING
LEGACIES
We surround ourselves with and support people of genuine character and kindness.
We equip teams with the knowledge, process, and confidence to succeed.
We create measurable outcomes leveraging unique strength and combined contributions.
We build enduring value, honoring what came before while shaping what comes next.
Using our proprietary 4D Roadmap™, we help organizations uncover what makes them truly unique, clearly define the client value they create, and align the entire organization to articulate that value in a compelling, unified way, so growth becomes intentional.
"Why should I choose you?"
UVPSolutions™ is a marketing and sales consultancy that helps small- and medium-sized businesses answer their clients' most important question:
Consulting Solutions
- Gino Wickman, Author of
Traction & Shine, Creator of EOS®
An impressive deep dive into defining the soul of your company and how to communicate it to the world"
A Practical Approach
Define Value, Drive Growth is more than a business book, it’s a practical framework and a call to action for leaders determined to own their value and shape their future.
Built for small and mid-sized businesses, it inspires owners to:
Through relatable insights, practical frameworks, and real-world examples, it helps companies transform clarity into confidence and purpose into performance.
The result is a business defined by intention—one employees believe in, clients choose, and competitors can’t ignore.
- Greek Proverb
A society grows great when old men plant trees
whose shade they know they shall never sit in."
John delivers engaging, high-impact presentations that inspire leaders to think differently about organizational purpose, value creation, and growth enablement.
Drawing on more than 35 years of real-world experience and the principles from Define Value, Drive Growth, John brings clarity, authenticity, and contagious energy to every audience.
Whether speaking to executive teams or rooms of 800, he challenges assumptions, sparks new thinking, and equips leaders with practical frameworks they can put to work immediately.
Each keynote is tailored to help organizations define their unique difference, elevate client value, and achieve lasting, meaningful success.